Designing for retention, engagement, and growth across the largest beauty subscription platform in the U.S.
Designing for retention, engagement, and growth across the largest beauty subscription platform in the U.S.
INDUSTRY
Beauty, E-commerce, Subscriptions
YEAR
2022-2024
YEAR
Web, Mobile
What I did
I joined IPSY as a Senior Product Designer in 2022, a pivotal moment for the company, BoxyCharm had just been acquired and was being integrated under the IPSY umbrella. Over nearly three years, I designed across all four subscription (Glam Bag, BoxyCharm, Icon Box, Beauty Boost, and Refreshments) and the e-commerce platform, working on everything from onboarding and subscription management to product discovery and checkout.
One of my first major contributions was helping shape the unified experience after the BoxyCharm merger — ensuring that members from both sides of the acquisition felt at home in a single, cohesive platform. As part of that migration, I also worked on the launch of Beauty Boost, a new add-on that gave migrating BoxyCharm members an upgraded tier at strong value.
I contributed to the rebrand and integration of BoxyCharm under the IPSY umbrella, helping scale the design system across teams, and I also participated in and won two internal hackathons, Innovation and Simplification (2022) and Conversion Driver (2024).
I joined IPSY as a Senior Product Designer in 2022, a pivotal moment for the company, BoxyCharm had just been acquired and was being integrated under the IPSY umbrella. Over nearly three years, I designed across all four subscription (Glam Bag, BoxyCharm, Icon Box, Beauty Boost, and Refreshments) and the e-commerce platform, working on everything from onboarding and subscription management to product discovery and checkout.
One of my first major contributions was helping shape the unified experience after the BoxyCharm merger — ensuring that members from both sides of the acquisition felt at home in a single, cohesive platform. As part of that migration, I also worked on the launch of Beauty Boost, a new add-on that gave migrating BoxyCharm members an upgraded tier at strong value.
I contributed to the rebrand and integration of BoxyCharm under the IPSY umbrella, helping scale the design system across teams, and I also participated in and won two internal hackathons, Innovation and Simplification (2022) and Conversion Driver (2024).
I joined IPSY as a Senior Product Designer in 2022, a pivotal moment for the company, BoxyCharm had just been acquired and was being integrated under the IPSY umbrella. Over nearly three years, I designed across all four subscription (Glam Bag, BoxyCharm, Icon Box, Beauty Boost, and Refreshments) and the e-commerce platform, working on everything from onboarding and subscription management to product discovery and checkout.
One of my first major contributions was helping shape the unified experience after the BoxyCharm merger — ensuring that members from both sides of the acquisition felt at home in a single, cohesive platform. As part of that migration, I also worked on the launch of Beauty Boost, a new add-on that gave migrating BoxyCharm members an upgraded tier at strong value.
I contributed to the rebrand and integration of BoxyCharm under the IPSY umbrella, helping scale the design system across teams, and I also participated in and won two internal hackathons, Innovation and Simplification (2022) and Conversion Driver (2024).
I joined IPSY as a Senior Product Designer in 2022, a pivotal moment for the company, BoxyCharm had just been acquired and was being integrated under the IPSY umbrella. Over nearly three years, I designed across all four subscription (Glam Bag, BoxyCharm, Icon Box, Beauty Boost, and Refreshments) and the e-commerce platform, working on everything from onboarding and subscription management to product discovery and checkout.
One of my first major contributions was helping shape the unified experience after the BoxyCharm merger — ensuring that members from both sides of the acquisition felt at home in a single, cohesive platform. As part of that migration, I also worked on the launch of Beauty Boost, a new add-on that gave migrating BoxyCharm members an upgraded tier at strong value.
I contributed to the rebrand and integration of BoxyCharm under the IPSY umbrella, helping scale the design system across teams, and I also participated in and won two internal hackathons, for the categories of Innovation and Simplification (2022) and Conversion Driver (2024).
Detailed case study
available upon request.
Detailed case study
available upon request.
As feature in featured in Vogue and Wired.
As feature in featured in Vogue and Wired.
Project details
Team
3 Product Designers (me included), UX Researcher, Director of UX
Duration
~2.5 years (2022 to 2024)
My role
Senior Product Designer; contributed to BoxyCharm integration, Beauty Boost launch, design system, and e-commerce.